Management Gurus

It highlights the sources of inspiration and guidancehead of Netease.com, the Chinese portal that
that are available from management and leadershipfocuses on on-line gaming and pc to phone
gurus born in the East, who have individually andmessaging. Lei, still in his 30s, is one of the new wave
collectively made as great a contribution as the moreof young Asian entrepreneurs who are leading the
well-known, more commercially promoted, Americandevelopment of internet based businesses. His ideas
gurus. Many of the Western gurus have based theiron how to manage in the internet environment are
theories and models on the original ideas of thefast becoming the template which most organisations
leading thinkers from India, China, Eastern Europe,in this field are adopting.
and Central Asia. Also, as we shall see here, some ofMayo spent his early academic life in his native
the so-called Western gurus were in fact fromAustralia, where he forged a reputation as a leading
Central or Eastern Asia or the Pacific Basin. Thisthinker in the areas of logic, ethics, and psychology.
article gives an insight into just a few of thisIn his forties he moved to America where he
influential group of original thinkers.eventually taught at Harvard as a professor of
Mistakenly considered by many to be one of theindustrial research. Mayo is now acclaimed as the
American gurus, Ansoff was in fact born in Russiafather of the Human Relations school of
but moved to the USA with his family when he wasmanagement, being the first major voice advocating
18. There he studied and later obtained a PhD ina move away from the scientific management
Mathematics, worked for the Rand Corporation andapproach towards a more humanistic one. He is also
then the Lockheed Aircraft Corporation, beforecredited with being the first to recognise that flexible,
moving into academia in the USA and Europe. Ansoffresponsive, learning organisations were likely to be
is best known for establishing strategy as amore successful in an increasingly fast-changing
management discipline, and for laying the foundationsbusiness world.
of modern strategic planning techniques. His approachMorita left the security of his family's sake business
was, in his time, criticised for being too focused onto start a small electronics company so that he could
analytical and planning techniques, but is now highlycontinue what had been until then his amateur
regarded as appropriate for the fast-changing,enthusiast interest in electronics. He formed a
complex business world of today.company called Tokyo Tshsushin Kyogu, later to be
Hu-Chan is an international management consultant,changed to Sony. Pursuing a policy of risk, innovation,
executive coach, speaker, and leadershipcreativity, and intuition, Morita built Sony into one of
development educator. Specialising in coaching inthe modern world's industrial giants. It was Morita,
cross-cultural leadership, she has become a leaderthrough the success of Sony, who put Japanese
herself in the new discipline of executive coaching.innovation into the world's consciousness. At the
Through her individual and team coaching activities,same time, Morita has contributed enormously to the
Ms Hu-Chan has influenced the strategies of majorworld of management and leadership, through the
corporations and public sector bodies, in North andlessons learned from the success of Sony.
South America, Australia, and Asia.One of Japan's most respected management gurus,
Born in India, Ghoshal forged a reputation as a brilliantNonaka is the Dean of the School of Knowledge
thinker whilst studying at MIT and Harvard, and thenScience at the Japan Advanced Institute of Science
teaching at MIT, INSEAD, and the London Businessand Technology. Developing earlier thinking by
School. In partnership with Christopher Bartlett ofDrucker and others, his ideas on knowledge-creation
Harvard he first came to prominence as a leadingand innovation generating processes in organisations
thinker on international strategy and then developedhas helped to consolidate the establishment of
this further to stress the importance of innovationKnowledge Management as our newest major
and the empowerment of people as the key tomanagement discipline. Few organisations have
creating a moral and value-creating organisation.embraced every aspect of Nonaka's vision, but those
Ghoshal was considered to be one of the leadingthat have are reaping huge benefits from building the
thinkers in the field of how business must focus onactive management of knowledge into their
relationship building and innovation, rather thanstrategies and structures.
operational efficiencies, to be successful. Revered inOhmae has pioneered modern approaches to
India, Europe, and the United States, Ghoshal playedstrategic management, focusing on the role of the
a major role in shaping the behaviour of the firststrategist, the three key players of organisation,
tranche of today's global companies.customer, and competition, and how to gain strategic
His own name would not be recognised by hardly anyadvantage. His background is diverse, covering gaining
member of the general public, his company IKEA is aa PhD in Nuclear Engineering, leading the Tokyo
name recognised by most. Kamprad is also known inbranch of McKinsey Consulting, acting as an advisor
the world of academia and business as havingto the Japanese Prime Minister, and being an
established a model for successful entrepreneurship.accomplished clarinet player. Ohmae's ideas have had
He took his personal values, developed from thea major impact on the way in which leading managers
harsh upbringing in his native Smaland in Sweden, andthink and behave today. His emphasis on strategists
turned these into a set of concepts that laid downneeding to be intuitive, innovative, and creative are
how he wanted his company to be managed andnow the norm, and are required reading for
how he wanted his workers to behave. Called Amanagers and leaders in industry and in politics.
Furniture Dealer's Testament, it is a list of simple butTaguchi's importance is in his development of the
powerful statements that can be applied to mostQuality Management approach introduced into Japan
entrepreneurial projects.by Deming and Juran, and pushing the quality control
Kartajaya is the founder of Indonesia's leadingactivity backwards into the supplier and design
consulting firm, and past president of the Worldstages, so establishing one of the foundation stones
Marketing Association. His thinking on marketingof what we practice as Quality Assurance. He also
management is now incorporated into most mastersproposed a more holistic approach to quality
level marketing courses. Kartajaya has worked inimprovement, and in doing so made a major
writing partnership with Philip Kottler, one of thecontribution to what eventually became known as
most respected marketing gurus, focusing on theKaizen, or Continuous Improvement.
application of marketing concepts and principles in theNow recognised as the source of much of today's
Asian markets. One of his major lines of thinking isleadership and strategic management thinking, Sun
that to stay as the market leader, the organisationTzu was a military general in China at the time of
must act as if it is not the leader, and mustConfucius. His writings, known as The Art Of War
constantly challenge for the lead, even though they(Sun Tzu Ping Fa) are a compilation of his reflections
have temporarily technically achieved that.on the strategies and leadership behaviour that
Best known for his innovative work in speechunderlie success in war. Translated into to relate to
recognition technology for Microsoft and establishingtoday's business world, Sun Tzu's thoughts on
Google's document management and research centrestrategy, information and intelligence, tactics,
in Beijing, Lee has been an influential figure in thecompetition and competitiveness, communication, and
advancement of China's position in science andleadership and management, have enormous
technology. He has written on the benefits ofrelevance and are followed by some of our most
combining the ancient wisdoms and culture of thesuccessful leaders.
East with the established management and leadershipThere are many worthy management and leadership
approaches of the West, and the advantages tofigures. Some are giants of business, some are
organisations in building a culture of learning, personalacademics, some come from the world of battle and
empowerment and development of their people. Hewar. In the West we tend to turn towards the
argues that both of these approaches will createEuropean and North American gurus, perhaps
balance in the organisation, in line with the Middlebecause many of them also become expert in the
Way, one of the principles of the teachings ofart of self-promotion, perhaps because our natural
Confucius. Interestingly, he also talks about thetendency is to look to our own. However, there
importance of viewing failure as a positive learninghave been, are now, and will be, equally valuable
experience, a concept that is still alien to manycontributions from other parts of the world. Here we
elements of Western society including the businesshave looked at some from the East. They are great
world.thinkers who we can learn much from. We should not
Also known as William Ding, Lei is the founder andignore them.