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Article #161: Management Gurus

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It highlights the sources of inspiration including the business world.
and guidance that are available from Also known as William Ding, Lei is the
management and leadership gurus born in founder and head of Netease.com, the
the East, who have individually and Chinese portal that focuses on on-line
collectively made as great a contribution gaming and pc to phone messaging. Lei,
as the more well-known, more commercially still in his 30s, is one of the new wave
promoted, American gurus. Many of the of young Asian entrepreneurs who are
Western gurus have based their theories leading the development of internet based
and models on the original ideas of the businesses. His ideas on how to manage in
leading thinkers from India, China, the internet environment are fast
Eastern Europe, and Central Asia. Also, becoming the template which most
as we shall see here, some of the organisations in this field are adopting.
so-called Western gurus were in fact from Mayo spent his early academic life in his
Central or Eastern Asia or the Pacific native Australia, where he forged a
Basin. This article gives an insight into reputation as a leading thinker in the
just a few of this influential group of areas of logic, ethics, and psychology.
original thinkers. In his forties he moved to America where
Mistakenly considered by many to be one he eventually taught at Harvard as a
of the American gurus, Ansoff was in fact professor of industrial research. Mayo is
born in Russia but moved to the USA with now acclaimed as the father of the Human
his family when he was 18. There he Relations school of management, being the
studied and later obtained a PhD in first major voice advocating a move away
Mathematics, worked for the Rand from the scientific management approach
Corporation and then the Lockheed towards a more humanistic one. He is also
Aircraft Corporation, before moving into credited with being the first to
academia in the USA and Europe. Ansoff is recognise that flexible, responsive,
best known for establishing strategy as a learning organisations were likely to be
management discipline, and for laying the more successful in an increasingly
foundations of modern strategic planning fast-changing business world.
techniques. His approach was, in his Morita left the security of his family's
time, criticised for being too focused on sake business to start a small
analytical and planning techniques, but electronics company so that he could
is now highly regarded as appropriate for continue what had been until then his
the fast-changing, complex business world amateur enthusiast interest in
of today. electronics. He formed a company called
Hu-Chan is an international management Tokyo Tshsushin Kyogu, later to be
consultant, executive coach, speaker, and changed to Sony. Pursuing a policy of
leadership development educator. risk, innovation, creativity, and
Specialising in coaching in intuition, Morita built Sony into one of
cross-cultural leadership, she has become the modern world's industrial giants. It
a leader herself in the new discipline of was Morita, through the success of Sony,
executive coaching. Through her who put Japanese innovation into the
individual and team coaching activities, world's consciousness. At the same time,
Ms Hu-Chan has influenced the strategies Morita has contributed enormously to the
of major corporations and public sector world of management and leadership,
bodies, in North and South America, through the lessons learned from the
Australia, and Asia. success of Sony.
Born in India, Ghoshal forged a One of Japan's most respected management
reputation as a brilliant thinker whilst gurus, Nonaka is the Dean of the School
studying at MIT and Harvard, and then of Knowledge Science at the Japan
teaching at MIT, INSEAD, and the London Advanced Institute of Science and
Business School. In partnership with Technology. Developing earlier thinking
Christopher Bartlett of Harvard he first by Drucker and others, his ideas on
came to prominence as a leading thinker knowledge-creation and innovation
on international strategy and then generating processes in organisations has
developed this further to stress the helped to consolidate the establishment
importance of innovation and the of Knowledge Management as our newest
empowerment of people as the key to major management discipline. Few
creating a moral and value-creating organisations have embraced every aspect
organisation. Ghoshal was considered to of Nonaka's vision, but those that have
be one of the leading thinkers in the are reaping huge benefits from building
field of how business must focus on the active management of knowledge into
relationship building and innovation, their strategies and structures.
rather than operational efficiencies, to Ohmae has pioneered modern approaches to
be successful. Revered in India, Europe, strategic management, focusing on the
and the United States, Ghoshal played a role of the strategist, the three key
major role in shaping the behaviour of players of organisation, customer, and
the first tranche of today's global competition, and how to gain strategic
companies. advantage. His background is diverse,
His own name would not be recognised by covering gaining a PhD in Nuclear
hardly any member of the general public, Engineering, leading the Tokyo branch of
his company IKEA is a name recognised by McKinsey Consulting, acting as an advisor
most. Kamprad is also known in the world to the Japanese Prime Minister, and being
of academia and business as having an accomplished clarinet player. Ohmae's
established a model for successful ideas have had a major impact on the way
entrepreneurship. He took his personal in which leading managers think and
values, developed from the harsh behave today. His emphasis on strategists
upbringing in his native Smaland in needing to be intuitive, innovative, and
Sweden, and turned these into a set of creative are now the norm, and are
concepts that laid down how he wanted his required reading for managers and leaders
company to be managed and how he wanted in industry and in politics.
his workers to behave. Called A Furniture Taguchi's importance is in his
Dealer's Testament, it is a list of development of the Quality Management
simple but powerful statements that can approach introduced into Japan by Deming
be applied to most entrepreneurial and Juran, and pushing the quality
projects. control activity backwards into the
Kartajaya is the founder of Indonesia's supplier and design stages, so
leading consulting firm, and past establishing one of the foundation stones
president of the World Marketing of what we practice as Quality Assurance.
Association. His thinking on marketing He also proposed a more holistic approach
management is now incorporated into most to quality improvement, and in doing so
masters level marketing courses. made a major contribution to what
Kartajaya has worked in writing eventually became known as Kaizen, or
partnership with Philip Kottler, one of Continuous Improvement.
the most respected marketing gurus, Now recognised as the source of much of
focusing on the application of marketing today's leadership and strategic
concepts and principles in the Asian management thinking, Sun Tzu was a
markets. One of his major lines of military general in China at the time of
thinking is that to stay as the market Confucius. His writings, known as The Art
leader, the organisation must act as if Of War (Sun Tzu Ping Fa) are a
it is not the leader, and must constantly compilation of his reflections on the
challenge for the lead, even though they strategies and leadership behaviour that
have temporarily technically achieved underlie success in war. Translated into
that. to relate to today's business world, Sun
Best known for his innovative work in Tzu's thoughts on strategy, information
speech recognition technology for and intelligence, tactics, competition
Microsoft and establishing Google's and competitiveness, communication, and
document management and research centre leadership and management, have enormous
in Beijing, Lee has been an influential relevance and are followed by some of our
figure in the advancement of China's most successful leaders.
position in science and technology. He There are many worthy management and
has written on the benefits of combining leadership figures. Some are giants of
the ancient wisdoms and culture of the business, some are academics, some come
East with the established management and from the world of battle and war. In the
leadership approaches of the West, and West we tend to turn towards the European
the advantages to organisations in and North American gurus, perhaps because
building a culture of learning, personal many of them also become expert in the
empowerment and development of their art of self-promotion, perhaps because
people. He argues that both of these our natural tendency is to look to our
approaches will create balance in the own. However, there have been, are now,
organisation, in line with the Middle and will be, equally valuable
Way, one of the principles of the contributions from other parts of the
teachings of Confucius. Interestingly, he world. Here we have looked at some from
also talks about the importance of the East. They are great thinkers who we
viewing failure as a positive learning can learn much from. We should not ignore
experience, a concept that is still alien them.
to many elements of Western society






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