Green is the New Gold: Nine Environmentally Friendly Investment Tips for a Prosperous Future

Hoboken, NJ (June 2008)—Sure, you’d like toNevada; Bluglass, an Australian producer of gallium;
“go green” in your investments. If you couldDowa Mining, listed in Japan, it is the world’s
find some financially sound options, why not? Aslargest producer of Gallium; and AXT INC, a
environmental issues have heated up and gainedNASDAQ-listed maker of satellite solar panels, mainly
more and more press, you’ve embraced theproducing semiconductor substrates for electronic
concept of saving the planet. You’ve changedand optoelectronic uses.”
your light bulbs, strived to live the “reduce, 
reuse, and recycle” mantra, and even traded in“Carbon” trading in the European Union
your gas-guzzling SUV for a hybrid. (Well, at leastshows promise. Countries that are part of the Kyoto
you’ve considered it!) Problem is, you need toProtocol have been forced to figure out how to limit
feel secure about your retirement years—and thetheir carbon emissions without damaging the
concept of green investing just seems a little too,economies in their countries. One way many
well, trendy for comfort.      European countries are doing this is through an
Jim Mellon and Al Chalabi say such fears areEmissions Trading Scheme in which each country can
unfounded. In fact, the opposite is true. As ouremit one ton of carbon dioxide. The country then
planet’s dwindling resources become ever moreassigns permits to their biggest emitters allowing
scarce, and the need to find alternate energythem certain amounts of emissions. Any company
sources becomes more pressing, green investing willnot needing its whole allocation is then free to sell
start paying off in a big way. Getting in the rightthe surplus in the ETS market where the buyers are
markets now can help you create a prosperoustypically companies that need more than their
future—and in an age where traditional retirementallocations.
avenues are failing, that’s no small feat. 
“As baby boomers age and retire and modern“The idea is that, because there is value to these
medicine keeps us all alive longer, the pension planspermits, companies will be encouraged to invest in
set up by corporations and governments aregreen technologies, especially as the ‘cap’ on
becoming ever more strained,” says Mellon,total allowable emissions gets progressively lower,
coauthor along with Al Chalabi of the new book Themaking fewer of the permits available in future
Top 10 Investments for the Next 10 Years: BigIdeas,years,” says Mellon. “The ETS market is
MoneyFountains and Your Path to Prosperity (Wiley,becoming a large and interesting one. Investors may
February 2008, ISBN: 978-1-84112-802-3, $29.95).wish to consider looking at funds that offer an entry
“You simply can’t rely on those sources toto investing in such permits—one such is Climate
keep you going when it’s time for you to retire.Change Capital, listed on the London Stock
That’s why it is so important to be a savvyExchange.”
investor now. And going green with at least some of 
your investments is a sure moneymaker.”Learn more about camelina. Although most “bio
The authors explain that, in investment terms, thefuels”—crop-based fuels—make very little
biggest theme of all over the next ten years will beecological or financial sense, there is one crop that
the broadly defined “green” movement. Newwould be worth investors’ keeping an eye on.
methods of generating power, conservation“This crop is ‘camelina,’ which is an
measures, and changing fiscal regimes in relation tointeresting low-cost feedstock for biodiesel,”
the use of power will create some of the biggestsays Mellon. “It has high energy, is non-food (so
global investment opportunities.that food production is being diverted into energy),
“Significant amounts of capital in almost everyuses marginal land that requires no irrigation, is
part of the world are already being deployed to takesustainable, and has a very low cost per liter. There
advantage of these trends,” says Mellon.are no publicly available companies in this space as of
“New plants are being built to manufactureyet, but if you’re interested, keep an eye out
photovoltaic cells for solar power projects. Hydrogenfor some of them to pop up. Check out
fuel cells are being developed at a rapid rate to a 
point near commercialization. And nuclear powerA move away from landfills will be profitable. Another
stations are being planned or built in quantity. Inarea of potential interest is waste-to-energy
addition, wind farms now dot many landscapes. Thesystems. Here, the problems from using landfill sites in
whole ‘renewables and new energy’ industrymany industrialized countries—including the space
is on the cusp of a breathtaking advance.”constraints and the by-production of dangerous
Wondering how you can take advantage of thesemethane gas—are opening the doors for a new
growing green opportunities? Here are just a few tipsindustry to develop.
that could help you prosper: 
 “The waste-to-energy industry is one that seeks
Put your money in renewables. Most developedto turn waste into energy by burning it, or by using
nations are racing to figure out how to make thethe by-product methane gas, which results from
move to green energy. From wind farms to tidal anddisposal of any organic waste, to generate heat and
wave projects; from waste-to-heat projects toelectricity,” says Mellon. “Companies involved
more extensive nuclear generation; with, of course,in the waste industry worldwide include UK
solar power coming up on the rails—the race is oncompanies Shanks and Biffa, both listed on the
to transform the electrical energy generatingLondon Stock Exchange. These companies are
landscape of the world.already involved in landfill site management, waste
 collection, recycling, and disposal. Another is the
“Perhaps the most visible of these initiativesJapanese company Daiseki, which is that
occurs in the form of wind power,” says Mellon.country’s only nationwide industrial waste
“All across Europe, wind farms are sprouting likeoperator. Other promising opportunities are with
mushrooms. An industry once derided as a novelty isSéché Environnement in France and Lasila
now a multi-billion euro/dollar sector all on its own. ButTikanoja of Finland, both involved in new recycling
beware: If you choose to invest in the wind farmtechnologies.”
sector, do your research first. This is a 
capital-intensive business, subject to a lot ofEnergy-saving will help you save in more ways than
government interference and scrutiny, and someone. Within the next few years, energy-saving
sophisticated investors have already gotten theregadgets could be commonplace in all households.
first and creamed off some of the good potentialAlready people are switching to low-energy lightbulbs,
returns.”and other products are sure to follow. “Imagine
 all the computers that are turned on in the world
Invest in these conservation companies. Companiesright now,” says Mellon. “How much energy
involved in conservation, wind power, and nuclearwould be saved globally if each new PC sold came
power are likely to see significant growth in comingwith a fan or cooling device that was just 5 percent
years, and that’s good news for themore efficient? The same goes for TVs, fridges,
environment and their investors. One company worthheaters, air conditioners, etc. With energy-savings,
looking into in those areas is Fuel Tech, a USit’s a numbers game—historically, we
company that is working to cut a substantialhaven’t bothered to fine-tune energy
percentage of carbon emissions from fuel combustionconsumption of devices because energy supply has
units. Or check out Clean Air Power, which is anot been an issue. But now there are just so many
London-listed company working to get trucks to usedevices in every household that it’s really adding
natural gas. And, of course, there is nuclear. In thisto the problem. Look for more companies to pop up
area investors might want to look at Niger Uranium, athat will provide energy-saving solutions for the
London-listed company exploring for uranium in Africa.household appliances we use every day.”
  
“Like any realm of investing, it’s one thing toOverwhelmed? Invest in an ETF. The sheer volume
know the options are out there, and a completelyof opportunities in the green market can be
different story knowing exactly which companies tooverwhelming for any investor. Luckily, investors can
look into,” says Mellon. “These are all greattake advantage of this market by investing in
green options.”alternative energy in a more general sense through
 the Market Vectors Global Alternative Energy ETF,
G is for Green…and Germany. Germany is thewhich trades in the US under the symbol GEX. The
world’s biggest consumer of PV cells—whichholdings of the fund range between 1 and 11 percent.
are used to make solar panels—because of theBefore the fund invests, companies must meet the
favorable fiscal and monetary regime for solar powerfollowing requirements: 1) Represent the 30 stocks in
in that country. Today, the country accounts for halfthe Ardour Global IndexSM (composite) with the
of all the solar PVs installed in the world. The reasonhighest average trading volume and market
that the German market is growing so fast iscapitalization, 2) Have a market cap exceeding $100
because of the so-called Feed-in-Tariff. This meansmillion, 3) Have a three-month trading price greater
that anyone connected to the grid (and that includesthan $1.00, 4) Be involved in the business of the
private homes) gets a guaranteed payment foralternative energy industry (i.e., derive over 50
putting green electricity into the grid of about fourpercent of total revenues from the industry).You can
times the market rate—and that goes for solarread more about this ETF by visiting
PV, wind, or hydroelectricity. 
 “It is not for us to judge whether or not we
“Germany has been so aggressive in promotingmay all be burnt to cinders by the sun in 30 years or
solar power that several world-beating companiesso, unless these developments are successful,”
have grown up to satisfy the local—andsays Mellon. “It is enough for us to say only that
subsidized—domestic demand,” says Mellon.these green opportunities are a gold rush at its very
“Q-Cells is one example—the company startedearliest stages, and it’s a gold rush that every
making PV cells in Germany in 2000 with 19 staffserious investor should consider.
members. Today, it has over 1,500. It exports half of“That said, investors should remember to always
its product and is the world’s second largestdiversify their investments,” he continues.
maker of PV cells, after Sharp of Japan. And if“The green realm is full of promise, but having
you’re looking to invest, the company might betoo many eggs in one basket always carries risks.
good place to start.”There are other great opportunities out there with
 real estate, commodities, and more. To ensure your
Invest in the elements. Big money is in investing ininvestments have made the most for you over the
the extractive industries, which mine the keynext ten years, you’ll want to check those out
components of solar panels. Gallium, indium,as well.”
germanium, and other materials are vital to the PV# # #
story, and the companies that mine and extractAbout the Book:
these components are a great place to invest your 
money.The Top 10 Investments for the Next 10 Years:
 BigIdeas, MoneyFountains and Your Path to
“Jellon Limited is doing it,” says Mellon.Prosperity (Wiley, February 2008, ISBN:
“Other promising options include: Recyclex, a978-1-84112-802-3, $29.95) is available at bookstores
French company producing gallium amongst othernationwide, from major online booksellers, and direct
metals; New Jersey Mining Company, which producesfrom the publisher by calling 800-225-5945. In Canada,
gallium from mining operations in Idaho; Gold Canyoncall 800-567-4797.
Resources, which has prospective gallium deposits in