How to Profit From Alternative Energy

Lisa had just left her Yoga class which she describedexciting IPOs ever. It was a company that made
as a Zen-like experience. We were meeting for lunchelectricity out of nothing. They delivered to the
at a small cafe in downtown San Francisco. "I lovepower grid hundreds of megawatts of electricity
the experience. I always feel more rejuvenated afterwithout burning coal, oil, or gas. They didn't rely on
a class," she said. "Understanding what your body cansolar power, tides, wind, or magic. No, they didn't use
and can't do is difficult. The hardest part is achievingnuclear energy either.
balance."I was on the inside and got to see it all.
Lisa is not the only one trying to achieve balance.As part of the deal team, we conducted extensive
The operators of our power grid are constantlydiligence on a company called EnerNOC (ENOC). We
striving to balance the supply and demand oflearned everything we could about how the business
electricity. When they're not successful, everyoneoperated. What fascinated me most was how the
knows about it. . . . we have blackouts.technology worked.
You see, energy can't easily be stored in largeThe company had truly found a better way.
quantities.Quite simply, EnerNOC uses technology to reduce
Every time we turn on a TV or run a washingdemand. To explain, lets go back to our example.
machine, the power company needs to send moreWith everyone turning on air conditioners power
energy to the grid. Traditionally, coal or natural gasdemand starts peaking. The power grid operators
power plants generate the electricity we use. Notrecognize this and call EnerNOC.
only is this infrastructure difficult and expensive toInstead of starting up another power plant burning
build, but it also pollutes the environment.fossil fuels, EnerNOC uses its technology to change
Carbon dioxide, arsenic, greenhouse gasses, the listthe way systems use electricity. It cycles air
of pollutants is extensive and nasty.conditioners differently, it reduces lighting, it lowers
But on a hot day nobody cares.temperatures on water heaters.
When temperatures soar, power grid operators reallyThey basically do lots of little things to save
sweat. You see, more and more people turn on airelectricity. Because their biggest customers are
conditioners which demand huge amounts ofindustrial and commercial buildings, these little changes
electricity. On really hot days the demand oftenadd up to huge amounts of power. Importantly,
exceeds what power plants can provide. People inmost people never even know that this is happening.
the industry call this "Peak Power".And the best part is, EnerNOC gets paid to do this.
When electricity demand peaks above supply, powerKeep in mind most new power plants are about 500
grid operators start paying through the nose.megawatts in size and can cost between $2 and $3
Oftentimes they pay as much as ten times thebillion to build. EnerNOC can supply more than 600
normal price of electricity. It's all basic economics.megawatts of power to the grid. And they can do it
More demand and less supply . . . prices go up.cheaply, without pollution.
Some power plants have been built to address thisThe alternative energy industry is an exciting one. It
very problem. These "peaking plants" are typicallywill no doubt play a huge role in our future, especially
gas-fired generators that sit unused most of theas oil gets more and more expensive.
year. They're available for those 5 or 10 days a yearEarly stage companies like EnerNOC can change the
when demand spikes.way our energy infrastructure operates. Best of all,
Now bear with me for a moment.they can make money doing it. Investing in early
Many of you know that as an investment banker Istage companies like these provide great
worked with alternative energy companies. I metopportunities for long term growth.
companies producing biodiesel, cellulosic ethanol, solarThis may be a good time to establish positions in
power, fuel cells, and things you've never dreamedEnerNOC as it has pulled back with the market. Going
of! I have seen hundreds of technologies and metforward, I see substantial demand for these types of
with thousands of businessmen and women.service providers.
A year or so ago I participated in one of the most