| Architectural firms today have to compete in a highly | | | | firms project or market to the client. Today, there |
| competitive market. In a field where both large and | | | | are a number of marketing materials that |
| small firms compete for clients, marketing is essential | | | | architectural firms can use to sell their services and |
| in order to stand out. Small architectural firms rely | | | | be noticed. One effective way is through the use of |
| simply on client, friends, and family referrals. Larger | | | | wall graphics. |
| firms are simply famous and use famous built | | | | Architectural firms produce outstanding and iconic |
| projects as their marketing materials. Just like any | | | | images of their projects everyday. A powerful way |
| product or service in the market, architectural firms | | | | to showcase these images is through wall graphics |
| have their own trademark or brand name. This | | | | printing. Below are some ideas on how to use wall |
| distinctive mark is usually what various architectural | | | | graphics as marketing tools for an architectural firm. |